Riccardo Tisci Commissions a Three-Story Installation Within a Burberry Store

Ahead of designer Riccardo Tisci’s much antiquated debut line for Burberry, the brand has reopened its doors to the newly renovated Regent Street flagship store in London. The fashion house has enlisted British artist Graham Hudson for a major three story installation that sits within the main atrium of the space, titled Sisyphus Reclined. The sculpture is a massive, scaffolding-clad "photogrammetry rig” which uses eighty cameras to capture a 360 image of a person or object, which is then made into a 3D sculpture by an always-working robot. 

The piece is strikingly unlike the rest of the Regent Street store, which is adorned by soft textures and muted hues. The work blurs the line between the finished product and process, creating a studio-visit feel. This unique combination of art, technology and craftsmanship challenges the standard for a typical fashion boutique, and also signals where Tisci will be taking Burberry’s once-polished aesthetic. 

Words: Paola de Oliveira
Photography: Burberry