Nike Soho Enlists Three NYC Artists To Reinterpret Nike's Iconic Swoosh

Nike has tapped Bandulu Street Couture, mixed media artist D’ana of COVL, and musician and artist Gianni Lee for a swoosh makeover. The three creatives have produced their own take on the latest NSW Sport Pack. Although each NYC-based artist draws from differing themes, including womanhood, imagination, and renewal, they all incorporate the magic of the city they now call home. 

While the collaboration's logo tees will exclusively be available at Nike Soho, DIY customizable tees will be offered at the 6th Floor design studio from September 27th to October 3rd. Head over to Nike NYC to learn more about each artist’s interpretation and process.

Words: Paola de Oliveira
Photography: Nike