This Australian Fashion Designer's Instagram is All Nike Everything


Founder of London-based menswear imprint ALCH and obvious streetwear aficionado, Alexandra Hackett runs an Instagram specifically dedicated to her love for Nike. Unlike other fan pages reposting items from the international sportswear brand, Hackett ties in the "deconstructive" element of her self-made clothing imprint and applies it to her own reimagined Nike pieces seen throughout her feed. Under the Insta handle @miniswoosh, the Australian designer fills her follower's timelines with swoosh-filled imagery of her original designs. Even in her bio, she tells us all to "HAVE A NIKE DAY."


One scroll through her page and you'll see just how unique her passion for Nike is. From a deconstructed duffle bag turned into a custom-made vest and swoosh-stamped champagne glasses to necklaces, bracelets and other athletic bling, Hackett takes Nike wearables to the next level. (It's no wonder Hackett was chosen as 1 of 12 creative talents to design her own Air Max as part of Nike's Vote Forward Campaign last year!) Browse through some of her mini-styled posts above and below then make sure to hit that follow button if you're needing more swoosh action in your Insta news.

Words: Vanessa Feder
Photography: Alexandra Hackett