Lauren Lepore Hits the Streets of NY for H33M’s Latest Lookbook
The folks over at Los Angeles-based brand H33M claim to be the cultural pioneers from 24-hours ago, or “We Created The Future, Yesterday” as they would say. (And after getting a good look at the imprint’s retro-futuristic wearables, we think they're on to something.) A combination of technology, science, art and human creativity, H33M is injecting the days to come with some pretty cool gear to get us through the present. Here to give the West Coast label a little East Coast flavor, photography talent Lauren Lepore shot H33M’s lookbook amidst the streets of her hometown: New York.
Adding some grit and youthful energy to the brand’s fresh offerings, Lepore captured the models posted at skate parks, hopping fences, sitting on ledges, and walking around the Big Apple. There tends to be a sense of freedom in Lepore's profile of work, but especially with this lookbook; a natural glimpse of the world and the very generation shaping the future. Staying true to her signature style, the entire collection of imagery was shot with 35mm film, adding a nice juxtaposition to show off the tech-infused tees, hoodies, hats and long sleeves. Go on and get ahead while looking back and browse through Lepore’s raw captures for H33M below.
Words: Vanessa Feder
Photography: Lauren Lepore