ASICS Celebrates it's Global Expansion with a Range of Musical Artists for PFW

To celebrate ASICS’ journey, starting from its roots in Japan to it’s now worldwide presence, the brand is bringing together musical artists from across the globe to share the stage during their annual Paris Fashion Week event. Taking center stage is the notorious Tommy Genesis, who has been described as "the internet's most rebellious underground rap queen.” Known for her provocative lyrics and experimental style, Tommy has amassed a well-deserved cult following since her breakout in 2015, making her one of the most highly-anticipated performances during this year's PFW. 

Part of the 7 Binks, the talent factory that produced heavy-hitters like Koba la D, Spartan Mafia, and Shotas, artist Bolémvn is a rising star on the French urban rap scene. With a selection of punchy verses and melodies that fluctuate from delicate to trap, Bolémvn won’t be one to miss. 

Parisian beatmaker and composer Zoovie Kazuyoshi will also be present, bringing her collection of trap metal and underground sounds to la Gaîté Lyrique’s stage. Added to the lineup will be St. Lucian-born, and London-bred electronic artist Poté. Fusing his quiver of drum and percussion beats from cross-culture references, Poté will deliver an exotic Caribbean feel for all to enjoy. Last but not least, resident DJ and local favorite Bambz will be there to get the party started, mixing his eclectic blend of electronic and rap-heavy tracks.

Words: Paola de Oliveira