ASICS is Celebrating Innovation and Heritage for it's Annual Paris Fashion Week Event
THE RETURN
Paris’ Spring Fashion week, a multi-day explosion of energy which awakens the City of Lights from it’s cold winter slumber. As always, ASICS reserves its place during the bustling week, gearing up to celebrate it’s history, and latest offerings, with the much-anticipated gathering of local and world-renowned creatives, live music, and immersive art installations with a return to the historic la Gaîté Lyrique.
THE SNEAKERS
An ode to the classics and the innovations, ASICS will highlight a myriad of styles which encapsulate the heart of the legacy brand. Showcasing the newest releases of the season, the GEL-NANDI™ 360 and the GEL-1090™, ASICS delivers fresh design elements without compromising tried-and-true technical features. Made for hitting the streets or off the beaten path, the GEL-NANDI™ 360 is a hybrid model which takes an archival trail runner and modernizes it with premium suede detailings. The GEL-1090™, originally worn by two Olympic gold medalists, is a cult-favorite among street runners that draws on decades of Japanese expertise. Along the lineup will also be the 1964 RETRO and MODERN TOKYO packs, plus a new translucent iteration of the 2019 best seller, the GEL-KAYANO™ 5 360. Last but not least, ASICS has tapped London based fashion house, Rokh, to showcase their unmatched craftsmanship with a limited capsule.
THE NIGHT
After the explosive event last year, that had guests lined up around the block, ASICS will be taking over more space within the iconic Parisian core for digital art and modern music, la Gaîté Lyrique. Led by digital art studio ExperiensS, a never-before-seen immersive, 360-degree mapping experience will envelop the main room, with an array of interactive installations for attendees to marvel at. A reflection of ASICS’ origins in Japan, to it’s now global audience, the musical lineup will be a collection of heavy-hitters from around the world. As the event nears, the official list of musical artists who will be sharing the stage will also be dropped, so stay tuned.
THE DETAILS
As ASICS continues to expand into new territories, it’s true commitment has stayed the same, to always choose substance over hype. This invite-only even stays true to the same principles, bringing in music, art and creatives to celebrate the brand’s dedication to craftsmanship and innovation without forgetting it’s roots.
Held on Wednesday, January 15th, the guest list is already full, so hopefully you were already on our newsletter list!
A live broadcast will be shot from la Gaîte Lyrique onto our Facebook and Instagram if you are unable to attend.
La Gaîté Lyrique
3bis Rue Papin
75003 Paris
Words: Paola de Oliveira