Skateboarding would be nonexistent without it’s architectural support and participant’s drive to evolve and improve. French skate brand ÖCTAGON plays on this notion by creating a not-to-distant future which is characterized by e système ÖCTAGON, an all encompassing body of data that permeates the architecture of a technologized society. ÖCTAGON’s reinforces this story line with their tech-aesthetic conceptual skate videos and release of their Spring/Summer 2018 line. 

Rather than digressing into the 90s trend dominating the state industry, ÖCTAGON’s progresses and takes a step forward into a seemingly possible future. ÖCTAGON's clothing is the uniform for tomorrow, a modern take on the average fit. Clean, geometric lines govern their SS18 Lookbook graphics with a minimal black and white color palette. ÖCTAGON pushes back against the consumeristic tide by taking root a fictional world. It is more than selling a t-shirt. Dropping on Wednesday June 6th at 10am, this limited collection will be available online and in select retailers worldwide. Keep up with ÖCTAGON's developing storyline via Instagram. 

Words: Paola de Oliveira