ÖCTAGON Continues to Push Futuristic Narrative with SS18 Collection
Skateboarding would be nonexistent without it’s architectural support and participant’s drive to evolve and improve. French skate brand ÖCTAGON plays on this notion by creating a not-to-distant future which is characterized by e système ÖCTAGON, an all encompassing body of data that permeates the architecture of a technologized society. ÖCTAGON’s reinforces this story line with their tech-aesthetic conceptual skate videos and release of their Spring/Summer 2018 line.
Rather than digressing into the 90s trend dominating the state industry, ÖCTAGON’s progresses and takes a step forward into a seemingly possible future. ÖCTAGON's clothing is the uniform for tomorrow, a modern take on the average fit. Clean, geometric lines govern their SS18 Lookbook graphics with a minimal black and white color palette. ÖCTAGON pushes back against the consumeristic tide by taking root a fictional world. It is more than selling a t-shirt. Dropping on Wednesday June 6th at 10am, this limited collection will be available online and in select retailers worldwide. Keep up with ÖCTAGON's developing storyline via Instagram.
Words: Paola de Oliveira