Felipe Pantone has Created Reactive Visuals that Accompany Musical Soundwaves

World-renowned whiskey brand Ballantine has tapped Argentinian artist Felipe Pantone for this year’s True Music Series. Since 2014, Ballantine’s mission with this ongoing project is to spotlight underground art and music talent and bring it to an international stage. Along with the art being the highlight of their whiskey’s limited edition gift packaging, Pantone’s work will be shown in spaces from in various locations across the globe.

The live events will feature an audio-visual combination created by Felipe Pantone, resulting in a sensory and visual representation of music. This collection narrows on Pantone’s kinetic visuals for three pieces inspired by the sound waves and flow encompassed by underground club music. The release of Ballantine’s Finest and Ballantine’s 12 Year Old, wrapped in Pantone’s signature bold coloring and pattered designs, will also be out in October. 

Words: Paola de Oliveira
Photography: Felipe Pantone/Ballantine