What gets 2,000 kids lined up around Paris’ La Gaîté Lyrique? ASICS’ reoccurring Fashion Week event. This time, premiering the highly-anticipated collaboration with Awake NY, the night was focused on highlighting ASICS’ performance and design history from it’s Japanese roots to it’s worldwide expansion. As international creatives filled the room of Paris’ digital arts and modern music centre, they were presented with four distinct interactive installations designed by digital art studio ExperiensS. While some installations boasted leap-technology, towering 3D renders and motion design, they all centered on revealing the latest innovations from the teams at ASICS and Awake NY.

Staying true to their commitment to substance over hype, ASICS prepared an all-star musical lineup from around the world. Starting out with local favorite Bambz, the night continue to heat up with French producer Ikaz Boi, followed by a bop-only set from German rapper Serious Klein. A super rare performance from certified French staple Ateyaba, formally known as Joke, followed, amping up everyone in the room. Japanese talent Loota shut it down, getting everyone on the floor moshing along to his beat-heavy set. The night, dedicated to uplifting amazing artists, musicians, designers and products, was one for the books. Although we set the bar super high with last weeks party, we are already planning another mind-blowing experience later this year. Stay updated with ASICS and with us here at UNRTD™ to find out how you can attend our next event.

Words: Paola de Oliveira
Photography: Stephane Sby Malby