adidas Skateboarding x BEYOND THE STREETS Partner to Resurrect Iconic Skate Spot
Over the Memorial Day Weekend, adidas Skateboarding and BEYOND THE STREETS partnered up again to honor their resurrection of the iconic Venice Pavilion in DTLA with a BBQ-style block party style event. BEYOND THE STREETS' commitment to exhibiting graffiti and street art was fortified with it’s celebration of Venice Beach’s historical skateboarding, graffiti and music scene. The Venice Pavilion Party held an all-star skate jam, which also featured musical entertainment from The Shrine and Excel. In attendance were skateboarding Hall of Famers C.R. Stecyk III, Eric Dressen, Laura Thornhill Caswell, and Jeff Ho, as well as Skateboarding Hall of Fame proprietor, Todd Huber. The party featured site-specific installations of the legendary Venice pit, best known as being one of the origin sites of street stye skateboarding, and also the location where the east's “subway style” graffiti first appeared on the west coast.
A classic Venice wall ride session featured locally-grown pro skateboarders such as Christian Hosoi alongside many of the next generation Venice skaters including Shota Kubo and Julian Martinez. On-site was Ric Clayton, the artist behind the instantly recognizable illustrations for Venice-local thrash punk band Suicidal Tendencies, signing for the release of his new book Welcome to Venice. BEYOND THE STREETS opening exhibition will be open until July 6th.
Words: Paola de Oliveira
Photography: Chris Hooten, Chris Dangaard & Beau Roulette