Explore Damir Doma's Latest Collection with Lotto Sport for SS19
Damir Doma's latest collection with men's and women's SS19 capsule with Lotto Sport Italia is a daring throwback to the iconic athletic brand. Challenging the designer's non-colorist and romantic vision, the collection intentionally pivots with a shift in standard shapes and an injection of yellow and red and hues. This new direction is a refreshing injection of ingenuity for the standard sportswear appeal. Deconstructed origami-like pieces are folded and printed with the distinctive Lotto logo for a playful and creative attitude.
Damir Doma upgrades tracksuits, t-shirts, tank-tops and hoodies with bleach, airbrush, and pattern techniques. Overall, the third installment of this collaboration offers a deviation from the conventional, re-working the distinctive logo creating a minimalist and experimental aesthetic. Head over to Damir Doma to learn when the collection will drop.
Words: Paola de Oliveira
Photography: Damir Doma