adidas' Customizable Platform Adds the UltraBoost Clima to Their List of Sneakers
After launching the custom sneaker platform miadidas in 2014, the iconic sneaker company is welcoming the UltraBoost Clima into’s an array of blank canvases. By allowing customers to put their own spin on the knit sneaker, adidas takes a step back in the design process and sparks inspiration and creativity within it’s fanbase. Each shoe can be personalized by differing gradient patterns and colors on the lacing cage, laces and tongue tab, along with a optional attention-grabbing iridescent heel cup. The silhouette, known for it’s lightweight yet supportive tech features which enable runners to remain comfortable during long-distances, does not compromise a pleasing aesthetic. Popular among sneaker heads, we are excited to see what custom combinations purchasers will create.
Words: Paola de Oliveira