The Nike Shoe That Stood as the Mark for Italy’s Club Kids of the ’90s
Different countries from around the world have their own signifying marks of identity. Globally recognized flags will of course do the job, but deeper than that, there is of course food, music, traditional garb, and digging even deeper into the burrows of subcultures, somewhere within all the niches and nuances that make up the fabric of independent identity are sneakers. Looking specifically at the ’90s era, the East Coast had their hip hop approved Timberlands. On the west were gang color-affiliated Converse Chuck Taylors and of course L.A. Gear, and moving across the pond you’ll find the Nike Air Max 95–dubbed the “110s”–which was the UK’s preference.
For Italy, a country traditionally known for being one step ahead of the rest in terms of fashion, had a booming club scene during the ’90s that saw their own adaptation of streetwear-meets-Euro club aesthetics. Its uniform of choice: the Nike Air Max 97. And while the younger generation of sneakerheads and streetwear conscious will see the AM97’s “Silver Bullet” colorway as a dope iteration that’s retrospective of some other time period–who knows when–I don’t care, it was actually the Italian club kids that cemented the “Silver Bullet” as a mark of cool. If you don’t believe us, read through Dazed Digital’s more in-depth article by my friend Calum Gordon here to get schooled on the subject.