Alexander Lendrum

Editorial curator, born and raised in Hong Kong.

The Instagram Saviours Of Retro Fashion Photography In An Oversaturated Social Landscape

We can all agree that while technological advancements are generally a good thing, the repercussions of such progress on aspects like social life, psychological development, and personal welfare are hard to foresee. Take social media for example. While to some extent we’re better off with the unprecedented amount of access to information the world over, it’s also causing ripple effects that have led to statistical evidence of depression and likewise issues on our mental health. And then there’s the simple case of feeling overwhelmed with the oversaturated sea of content.

Authenticity, rich colours, raw beauty, and always something extra that you can’t quite put your finger on.

This is very much the case with fashion, a subject that is bigger than ever before; streetwear now hitting mainstream levels is a clear sign of that. So what happens to all the truly creative, original and innovative fashion editorials and images of yesteryears that once paved the way in style? They’ve finally getting the praise they deserve thanks to Berlin-based creative partners Vincent Mank and Jayme Miller who have created an Instagram account that serves as a platform of curated content that focuses on the very best in fashion photography from the ’90s, aptly dubbed @ninetiesmoment.

Yes social media and internet is currently swarming with reposts and reblogs of retro fashion shoots and lookbooks, but none quite as carefully selected and banded together under one coherent roof like @ninetiesmoments. The account is filled with “authenticity, rich colours, raw beauty, and always something extra that you can’t quite put your finger on.” For anyone looking for ’90s references in fashion, this should be your go-to.

Alexander Lendrum

Editorial curator, born and raised in Hong Kong.