Mandy Wong

Culture Editor at Unrated, Born and raised in L.A

The Future of Designing Footwear According to Nike and Dell

As we edge closer to our previously perceived future, filled with virtual innovation, away from the traditional pen and paper, announcement like this one here are becoming more common place. Virtual reality has already seeped into the realms of entertainment and art, and probably a whole lot more that we the public have yet to hear about, and sneaker design is the net category to go digital. Much like what’s depicted in many a science-fiction movie, with interactive screens, holograms and the sort, Dell has teamed up with Nike, alongside Meta–an augmented reality system company–and Ultrahaptics–a users haptic feedback provider–to introduce the future of footwear design.

The new tech was originally unveiled at Dell’s EMC World conference by way of a promo video (featured in the jump above) that features Nike Designers utilizing the Dell Canvas, a “pen and totem display” to draw out their concepts, which apparently is only the beginning of what will be a fully interactive tool set including VR, AR, voice control, a digital canvas and haptic technology (which recreates the sense of touch that translates digitally). Check out the video up top to see what it’s all about, and remember: “Being a designer means not being bound by the limits of your tools.”

Mandy Wong

Culture Editor at Unrated, Born and raised in L.A

17 posts 25K views