South London’s Cult Streetwear Site Wavey Garms Recently Released Their Photo Book
Wavey Garms, if you’re not familiar, is a Facebook site and store that has done us all the solid of presenting what’s core to South London street culture. While streetwear takes precedence in what it puts out, having spearheaded the designer garbs obsession with those street-centric, the imprint also delves in to most other subcultural facets closely related, and has landed itself as “the most influential fashion site in the UK.” With a lot to show and tell, Wavey Garms has recently announced that has recently put out a photo book that showcases a candid look at everything Wavey Grimes is about: South London youth culture from the early 2000s onwards.
It didn’t happen in a boardroom over night, it started from the working class subcultures of South London in the early 2000s. Anyways, the book will explain everything.
Founded in 2013 by Andres Branco on Facebook as a means for him and his mates to trade in designer goods, Wavey Garms has catapulted into a cult platform that now boasts 80,000 site visitors, as well as a brick-and-mortar located in Peckham. Of the upcoming photo book, Branco states “It didn’t happen in a boardroom over night, it started from the working class subcultures of South London in the early 2000s. Anyways, the book will explain everything.”
While heavily inspired by personal accounts and viewpoints of Wavey Garms/Andres Branco and its South London sphere, the project can also be seen as a time capsule of the aforementioned landscape that includes its graf scene, raves, and street fashions, and the entity that’s not just a part of it, but is leading it. Branco adds, “It’s the London that shaped me and my friends, our influences, our musical tastes, and our style, which ultimately became Wavey Garms.” The book itself brings on photography zine makers V.BLOCC, and had its official launch a few days ago. Check out some excerpts of what went down during the book launch throughout, and head here to see more.