Music heads will dig through vinyl shops the world over looking for old gems, art collectors have a plethora of avenues to find the sought after pieces to add to their archive, and the fashion-centric wrecks havoc on thrift store after thrift store. While sneakerheads aren’t devoid of their own ways of hunting for that rare, exclusive Jordan or the old Kanye x Bapesta’s, there are those that limit themselves even further within their niche–those that devote their passion towards a singular brand. Henry Davies is one such devotee, and Anaheim, California’s Vans footwear is his temple.
“It started as a canvas casual shoe company and it became something else because of how well they’re made, how they marketed it, and how the brand evolved.”
Starting out with a small space that was nestled somewhere in the E5 area of London, Davies ran a small shop that specialized in only vintage and rare Vans from the “MADE IN USA” hand-made era. His site exclaims, “we scour the earth for deadstock rarities & deliver vintage heat which is…..as cool as the other side of the pillow!” While the brick & mortar is stationed at London’s 161b Lower Clapton road with doors open to any Vans enthusiast, for those not living in the capitol or country, Davies’ goods live on through his online shop, where you’ll find an insane archive of Vans shoes–many of which you’ll never even knew existed–as well as that old pair you had growing up that run dead in production a long, long time ago.
While the shoes obviously take precedence with what you’ll find sold at PillowHeat, you’ll also see all sorts of memorabilia, from rare shoe boxes to a more recent growth in other branded vintage goods, such as Powell Peralta, Converse and Disney. As to why Vans in the first place, Davies states to Peach Fuzz, “I was always drawn to it. It’s that Southern Californian thing, and the link with subcultures–obvious links with skate, BMX, American hardcore and punk rock, surf, everything else… but what’s cool is that these subcultures adopted the brand–it wasn’t marketed towards them. It started as a canvas casual shoe company and it became something else because of how well they’re made, how they marketed it, and how the brand evolved.” Head here to check out more of PillowHeat, and make sure follow them on Instagram here.