Steven Harrington

I'm an artist and designer living and working in Los Angeles California.

Paul Rand’s Iconic IBM Logo Design is Having its Graphic Standards Manual Reissued

As they say, good design is often made using less, rather than more, and world-renown computer manufacturing company International Business Machines Corporation, or simply IBM, has a logo that reflects that ethos perfectly. The brains behind such an now-iconic branding design is the legendary American art director and graphic designer Paul Rand. While IBM’s logo is perhaps his biggest claim to fame, the highly skillful creative is also responsible for designing the logos for other major companies such as UPS, Enron, Morningstar, Inc., Westinghouse and ABC to name a few.

But to focus back on the logo that cemented Rand’s name in the history books of good design, the publication that holds the path to its greatness–which is called the IBM Graphic Standards Manual by Paul Rand–is now getting reissued thanks to non-profit publishing house Empire editions, run by Syndicat design studio’s Sacha Léopold and François HavegeerSyndicat design studio’s Sacha Léopold and François Havegeer. While still in its early days as a Kickstarter campaign, the book is said to include scans of IBM’s graphic design guidelines, as well as the logo’s full story, including the people involved in its success. Aimed for a December 2017 release, check out a few excerpts of the book throughout, then head over to It’s Nice That for more on what to expect.

Steven Harrington

I'm an artist and designer living and working in Los Angeles California.

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