Alexander Lendrum

Editorial curator, born and raised in Hong Kong.

Nike Running and Unrated Present the NRC35mm Photo Contest

Running has always been a main part of the fabric that makes up Nike. The brand started off with the pursuit of creating the world’s best running footwear, and having achieved that many times over throughout its many decades, Nike continues to push the boundaries in all thing running. To help celebrate its storied past, we’ve teamed up with the global giant to come up with a contest that harks back to its origins, when brand founders Phil Knight and Bill Bowerman were still treading concrete. To capture this essence, we’ve created an special global app that mimics the classic disposable camera–our way of bringing back the excitement of knowing what to shoot before you shoot it. Entitled the NRC35mm, the app works just like a real disposable: there’s no editing and no filter selection–however we’ve implemented a unique 35mm film treatment that gets applied at random to help with the retro feel.

It’s a throwback to the days of using disposable cameras to capture life’s most memorable moments, except the only difference is that we’ve created a way to do it digitally. the NRC35mm is expertly designed to allow running enthusiasts of all levels to add another dimension to their running excursions, by photographing whatever inspiring imagery they see during their endorphin-filled jaunts through their city, all in glorious analog aesthetics with digital convenience.

Capture your run, share it, be rewarded!

To enter the content itself, it’s just as easy as either downloading the app on to your mobile, or visiting any of the selected Nike stores in Paris to pick up one of our specially made NRC35mm disposable cameras (more information on where these locations are HERE). In true film fashion, users of the NRC35mm app will not be allowed to edit what they capture, and are only allotted a total of 15 “exposures,” just like with a real film roll. There’s no going backwards, so let your creative juices guide you. The most distinguished images will be carefully curated and featured in our exhibition. Naturally, the runners with the most compelling images will be rewarded for their creativity and will receive exclusive gift packs provided by Nike Running.

HOW IT WORKS

• Download the NRC35mm app on the App Store or pick up your disposable camera at a selected Nike store in Paris
• Sign in with your name and e-mail address
• Go out for a run and start shooting!
• Share your favorites images and use the hashtag #NRC35mm

Ending on June 13, 30 finalists will be selected by both Nike and the Unrated team, to be featured on our site. The contest’s winners will then be selected through a system of public up-votes, where the participants with the most up-votes will have their picture displayed live during a special pop-up exhibition in Paris. The grand prize winner will also receive a trip for themselves and four of their friends, bringing them to a secret location in France for a unique experience and a loaded Nike gift pack. The second and third place winners will receive a complete Nike Running pack and a pair of Nike VaporMax, respectively, and all three winners will have guaranteed entry into Nike’s 10K Paris Centre race.

At Unrated we understand that great creativity will never fade and only transcend time and boundaries. This is your chance to let your passion for running and creative expression take you to another level. For more information on the contest, head over to the Nike Paris website here, and in the meantime, check out our curated Running Redefined collection here for more ongoing Nike-related news.

Alexander Lendrum

Editorial curator, born and raised in Hong Kong.