Nike Sportswear Debuts Its ‘FORCE IS FEMALE’ Mentality With This All-Female Photo Editorial
Women are changing the rules. From high fashion and streetwear, to business and politics, no longer are women playing second-fiddle to men in the social sphere. As a special ode, Nike Sportswear has released a special sneaker release that pays homage to the changing paradigm that women continue to trail blaze. The release sees a robust new Tonal SF-AF1 in navy, along with an UltraForce Mid that is sure to break necks. The line is modeled by blogger and YouTube personalities @foreverflawlyss and @zolee_g, to name a few, and was shot by up-and-coming photographer @Ro.Lexx. The UltraForce Mid is set to drop tomorrow, January 5, at a pricepoint of $110 USD/€ 105 EUR. As for the navy tonal SF-AF1, the sneaker will release later on January 19 for $165 USD/€ 157 EUR.
We are a new generation.
A generation born with an realness.
A bond that ties us together.
But never holds us down.
It’s an undeniable boundary that defies definition.
A reminder that we are never finished.
Yet always complete.
From the courts to the streets,
We were put here to disrupt.
Made legends because we will not exist within the lines.
We prove that vulnerability is not the same as weakness.
Flawed not the same as imperfect.
It’s a power in our every step. A refusal to stop.
It’s that rule-breaking, decision-making, name taking, don’t give a damn in all of us.
It’s never one thing. It’s everything.
It’s who we are. As one. As all.
It’s the force.
THE FORCE IS FEMALE.