With Nike’s latest Air Max innovation, the Nike VaporMax, still fresh off the plate and with more and more colorway iterations being released on the constant, it’s refreshing to see the major sportswear brand go a more creative route for marketing over your typical product shot-ladened news. Opting to present something more visually inspiring, Nike Sportswear has teamed up with the visually-orientated tool company VSCO to help bring on four women from its burgeoning community to create a unique fashion editorial each, celebrating the Nike FashionAIR campaign. The project has these women take the helm with their own shoot, from the art direction to the photography itself, producing stunning results that clearly focuses on the Nike VaporMax, but brings much more than just a sneaker shoot.

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Included in the roster is Brooklyn-based Designer Kara Smarsh with model Moxiie, budding Fashion Photographer Whitney Hayes with models Giannina Oteto & Bailey Storms, Photographer Emari Traffie with models Ciarra Walters & Kimi Singer, and New York based creative Adrienne Raquel with model Symon Leone. With each shoot offering a different approach to representing the minds of each creative and what inspires them personally, as well as the shoe of course, the project as a whole is a great way to get such a creative community involved and to inspire the likeminded. Check out the four shoots throughout, and then head here to check out the original article on VSCO for descriptions on each.


Kara Smarsh

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Whitney Hayes

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Emari Traffie

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Adrienne Raquel

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