It’s one thing to witness a skate flick in a developing country like Nigeria. It’s a completely different thing altogether, when said country develops its very own skate video. For the latter is framed through the eyes of the people and skaters who live and breathe the Nigerian culture, rather than framed by someone who’s there for say a week. To mark this occasion, Nigerian skate-label WAFFLESNCREAM has released the country of Nigeria’s first skate flick, entitled Jide.
Creative Director Jomi Marcus-Bello states the videos purpose is to give the African skate scene “a big push and show the world we exist.”
The video serves as more than just another skate bit of a bunch of kids tearing up the streets. Jide instead is a testament for all developing nations, like those seen in Africa and the Middle East, who are turning to skateboarding as an expression of freedom. Initially birthed to bridge the gap between the UK and African skate scene, WAFFLESNCREAM is now based in the Nigerian city of Lagos, and has since become a medium which aims to cultivate skateboarding for the entire continent. Apart from being the first edit of its kind, Creative Director Jomi Marcus-Bello states the videos purpose is to give the African skate scene “a big push and show the world we exist.”