Vanessa Feder

Junior Editor at Unrated.

New 1997 Inspired Merch Is As Brilliant as Puff Daddy Winning a Bad Boys PGA Tour

Combining music, culture, and fashion has always been a favorable blend. Even when artists are not on tour selling merchandise to fans, consumers crave showcasing their identity through clothes that resemble what they listen to and how it represents parts of themselves. Genius understands. In fact, they just dropped a new throwback clothing line based on their appreciation for iconic musical moments during 1997. The pieces take influence from the irreplaceable mastery of Notorious B.I.G., Celine Dion’s melodic contributions in the unforgettable blockbuster Titanic, and even the Spice Girl’s dedication to spreading “girl power” worldwide.

The retro graphics used for the new collection give off a nostalgic feel that really place you back in a sort of eclectic 1997 music tour. Not only does each piece commemorate several throwback moments, but they also archive significant periods of time in music, film, and sports. For example, you can salute Tiger Wood’s history-making moments of 1997 and live out Puffy Comb’s fictitious golf tournament victory seen in Biggie’s “Mo Money Mo Problems” video by copping the “Puff Woods Polo” in pink. Or try letting your true feelings spill by wearing merch that reiterates Fiona Apple’s ‘don’t give a fuck’ attitude during her 1997 VMA speech with Genuis’ “This World is Bullshit” garments. If you’re yearning to add blasts-from-the-past to your closet in a swagged-out fashion, check the images below and visit Genius’ shop online.

Vanessa Feder

Junior Editor at Unrated.