Alexander Lendrum

Editorial curator, born and raised in Hong Kong

Slideshow /

Look Through Gosha Rubchinskiy’s and IDEA’s Most Ambition Print Project Yet

As lovers of all things print, the news of Russian fashion designer–one that we highly respect–Gosha Rubchinskiy working with IDEA Publishing–another name we hold with high regard–to produce a series of printed projects was music to our ears. To then see that the references, inspiration and designs of the publications represent all the things we love about street and skate culture makes this Friday even better than your average TGIF. The project, simply dubbed PRINT EDITION, comes as a celebration of the fifth anniversary of contemporary fashion retailer Dover Street Market Ginza (Tokyo, Japan), and consists of five photographic prints and five graphic screen prints spanning five years of Gosha Rubchinskiy’s work.

Within the five projects you’ll find an eclectic mix of visual references, from photographs of models and cityscape shots of Russia in RUbchinskiy’s signature candid street style, to the designers own renditions of some of skate and street culture’s most iconic brand designs like Thrasher Magazine and its signature Banco font and Fucking Awesome’s logo font to name a few. To top it all off, each limited edition box of prints will get its own personal signage by Rubchinskiy, and numbered 1-100. Have a peep through the prints throughout, and head over to IDEA’s official webpage for more info.

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Alexander Lendrum

Editorial curator, born and raised in Hong Kong

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