Alexander Lendrum

Editorial curator, born and raised in Hong Kong.

Slideshow /

Highlighting The Unrated x adidas Originals “My Kinda Wall” Event In Paris Featuring Christina Paik

Last weekend saw the success of our first ever event activation as Unrated, where we brought on the renown fashion photographer Christina Paik–known for her prolific work that has her tight-knit with a slew of contemporary fashion’s notable names–to put up a wall of creative inspiration; a take on her “My Kinda Wall” effort that Paik is synonymous with. The event was in collaboration with adidas Originals who helped us out with putting the event together during the tail end of Paris Fashion Week, located at the brand’s Paris flagship store.

The 400 packed event was filled wall-to-wall with fashion’s elite, as well as prolific photographers, designers and models, not to mention several pairs of twins–an interesting coincidence given adidas’ recent twin-focused SUPERSTAR campaign. Spinning that night was DTWEEZER, CYBER 69 and Ikaz Boi (from the unfortunately defunct Bromance collective), which got the crowd moving amidst the instillation, which featured a collage of Christina Paik’s work, as well as exclusive shot of Paris that includes an exclusive editorial shot specially for adidas Originals, all of which will be on display for the rest of the month. Check out the official recap of the event by photographers Stephane Sby Balmy and Kevin Jordan, and make sure to check back in for our exclusive interview with Christina on her first-hand experience working with us and adidas on the campaign.

Alexander Lendrum

Editorial curator, born and raised in Hong Kong.