Vanessa Feder

Staff Editor at Unrated.

Gucci Takes their SS18 Campaign To An Illustrated Fantasy Land

We thought Gucci’s visionary touch on fashion imagery had reached an unreachable level when the fashion house dropped their retro extraterrestrial FW17 campaign back in July. But folks, what is innovation if you can’t keep the ball rolling? Needless to say, Gucci has done it again. And no, we aren’t surprised that the Italian luxury imprint has provided us with yet another out-of-the-box campaign. It’s how they introduced their seasonal wearables that has us most in awe. No cameras. No real life human beings. Just a reimagined illustration campaign with inspiration from notable works of art, Disney characters, and more. Now that’s a campaign.

Who knew that you could turn Van Eyck’s “Arnolfini Portrait”, Bosch’s “Garden of Earthly Delights” or John Everett Millais’ “Ophelia” into a swaggy fairytale-like series of photos showing off soon-to-drop garments in a fantastical setting? Or make Snow White appear as a modern day 20-something sprawled out in casual gear? Ignasi Monreal, that’s who. We have the Spanish illustrator to thank for the impeccable artistry highlighting Gucci’s latest SS18 visuals and for surprising us again another way to flip a fashion campaign! Appropriately dubbed ‘Utopain Fantasy’ enter inside Gucci’s all new world for the coming year and look to cop the wearables in January.

Vanessa Feder

Staff Editor at Unrated.