There’s a special quality to the role of a concept car. Far passed its motor functions, these concepts hold their own as a sort of glimpse into how things will both look and feel in the not so distant future. Take the Gruppo Bertone, or as it’s commonly known: Bertone, a now-defunt automobile company that was responsible for some of the most captivating car designs of the 20th century. Founded by Giovanni Bertone in 1912, the company crafted cars that were lively, fun, and most importantly beautiful. Bertone wasn’t simply a car manufacturer, but also functioned as a sort of agency who constantly aided in the designs for companies like Alfa Romeo, Lamborghini, Mercedez Benz, Fiat and Ferrari to name a few.
Shot at the Bertone Design Studio in Northern Italy, these images remind you of the company’s progressive out-of-this world way of thinking.
Although they were all extravagant, each Bertone design had characteristic features—from the color palette, which was always in either white, green or orange—to the car’s body shape. Despite being manufactured by multiple entities, each design featured these overarching elements that reminded you that it was a “Bertone.” In conjunction with Wallpaper*, photographer Benedict Redgrove captured some of the best Bertone renditions, such as the killer Stratos Zero Concept. Shot at the Bertone Design Studio in Northern Italy, these images remind you of the company’s progressive out-of-this world way of thinking.
Sadly, Bertone filed for bankruptcy in 2014, but their legacy of dazzling car designs will live strong through the seeds its planted amongst the many car manufacturers it has worked with. Hopefully one day the group will reemerge to dazzle the world with another 100 years worth of awe-inspiring design work.