Electric Signs: Artist Sam Durant and Case Studyo Flip the Script on Public Signs
The electric sign. Unless you’ve grown up in the jungle or under a rock (which begs the question of how you’re reading this), you’ve most definitely walked under an endless amount of public electric signs that advertise a plethora of businesses. While typically commercially driven, American multimedia artist Sam Durant and art-orientated creative studio Case Studyo have flipped the script on the electric sign by introducing slogans typically found in hand-made protest signs; a creative juxtaposition that adds more depth to the common “sign.”
Constructed as light boxes, these works of art support messages that say “Consider listening,” “When do we start rioting?,” and “Everyone deserves a dream!” Speaking on the project, Case Studyo described the project as: “The large scale exterior signs are commercially produced outdoor illuminated display units. They are the types found on the sides of small, local businesses such as convenience stores, restaurants, liquor stores and auto repair shops. The slogans derive from hand made signs from protest marches and demonstrations.” While having originally created these signs at a larger scale, the studio is now offering them in smaller, more affordable sizes. Check them out throughout, then head here for more details.