Nike’s Air Max Day has come and gone, but the fervor for the heralded silhouette hasn’t waned a bit. The forward-moving brand celebrated the 30th year of the revolutionary sneaker technology with all sorts of events and contests to put a distinguished cap on the sneaker’s evolving legacy.

In acknowledgement of the Air Max technology’s milestone 30th year in existence, Nike tapped design agency ManvsMachine to create a massive campaign that visually detailed the shoe’s evolution from then until now. Creative publication It’s Nice That had a chance to sit down with the agency’s Creative Director Adam Rowe, who provided an in-depth look into the campaign’s creation from top to bottom. Check out some of the visuals here and then head over to It’s Nice That here to read more about the campaign as Rowe gives up the detailed creative goods about the campaign’s overall process.