Erica Iannitti

Junior Editor at Unrated

Crisp Shapes and Rich Colors Make Hayley Eichenbaum’s Photos a Feast for Your Eyes

Interdisciplinary artist Hayley Eichenbaum experiments with sculpture, time-based media, live performance and, in the last few years, photography. A graduate of Milwaukee Institute of Art & Design, Eichenbaum was not formally trained in photography, but an interest in design and architecture and a cross-country road trip led Eichenbaum to pick up a camera.

Fast foward a few years and Eichenbaum has completed the Route 66 trip (the quintessential American road trip that begins in Chicago and ends at the Santa Monica Pier) eight times, earning a devoted Instagram following in the process. In the beginning, road trips were a therapeutic tool for Eichenbaum, who battles acute anxiety and panic disorder. The long solo road trip down Route 66 was an act of self-care more than anything else, and allowed Eichenbaum to move at her own pace and stop anytime she saw something she might want to capture on camera.

Looking at Eichenbaum’s work, her near obsession with color and architectural geometry is clear and crisp as the photos she takes (by the way, she uses a Nikon D7100 alternating between 30mm and 18-240 mm lenses). She describes her editing methodology as cleaning up, which comes down to removing distractions and correcting color.

Erica Iannitti

Junior Editor at Unrated