Alexander Lendrum

Editorial curator, born and raised in Hong Kong.

Classic Streetwear Meets Retro Sportswear in Stanton Street Sports’ Latest Collection

As fans of fashion retail imprint Only NY, naturally we’re down with anything they create in-house, such as their division brand Stanton Street Sports–or “SSS” for short–that was founded and named after the location of Only NY’s flagship store. The sub-line manages to blend perfectly two aesthetics that we so enjoy here at Unrated: classic streetwear and retro sportswear, and offers such a beautiful marriage in limited qualities. These rarely produced pieces are coveted, and for good reason: their designs brings back a sense of nostalgia for anyone that’s been in the streetwear scene for a minute and a half.

stanton-street-sports-ss17-lookbook-7

For SSS’ latest collection, seasoned for Spring/Summer 2017, the imprint has put out a ’90s throwback fashion editorial that works wonders in presenting its ’90s-inspired designs. Shot by Berlin-based photographer Roberto Brundo, the visuals take on a retro magazine-lookbook style approach, with a good mix of location shots, from the streets to sport courts, to classic clean backdrops. A range itself offers a diverse color palette of basics, with a mix of that aforementioned pairing of streetwear branding and sportswear graphics. Have a look through the editorial images throughout, then head to either Only NY’s online webstore, or their 176 Stanton Street, New York location to look about copping.

stanton-street-sports-ss17-lookbook-8
stanton-street-sports-ss17-lookbook-9
stanton-street-sports-ss17-lookbook-11
stanton-street-sports-ss17-lookbook-12
stanton-street-sports-ss17-lookbook-1
stanton-street-sports-ss17-lookbook-2
stanton-street-sports-ss17-lookbook-3
stanton-street-sports-ss17-lookbook-4
stanton-street-sports-ss17-lookbook-5
stanton-street-sports-ss17-lookbook-6
stanton-street-sports-ss17-lookbook-13
Alexander Lendrum

Editorial curator, born and raised in Hong Kong.