This past Friday saw the official launch event for A$AP Rocky’s follow up collaboration collection with America’s staple brand GUESS, and while the event served as an exclusive presentation for press, as well as the start to its limited, two-day pop up shop, the space was quick to erupt into a star-studded party that we can confidently say was lit AF. The collection itself sees Pretty Flacko bringing things back to his youth, with very ’90s-themed design inspirations on a range of female-orientated silhouettes–while still very wearable for both the sexes–which you can check out more of here.
A$AP Nast was dancing on the pool table, Taco from Odd Future was face down from loosing to Kendall Jenner in a game of air hockey, and Amber Rose was keeping Rocky in fits.
The event space, dubbed the GUESS Clubhouse, was what really hit us with impressions, as the set up–a collaboration effort between GUESS and Rocky’s creative company AWGE–saw a lifelike, three-story treehouse–a childhood fantasy of Rocky’s–as well as a plethora of old school games, from Nintendo and Atari to Monopoly and Bingo (always play Bingo), photo booths, a candy bar, an indoor tent and other nostalgic elements that kept all the stresses of adulthood at bay.
After announcing the collection and a quick Q&A, followed by one too many Ciroqs on ice, the party started kicking off, and before we knew it, A$AP Nast was dancing on the pool table, Taco from Odd Future was face down from loosing to Kendall Jenner in a game of air hockey, and Amber Rose was keeping Rocky in fits with her hilarious nature, and we (by we I mean I) soon blacked the fuck out from that one-too-many Ciroqs on ice. So to help regain our memory, here’s a photo recap of all that went down. The collection itself can be found internationally at select retailers such as Openining Ceremony.