KENZO is well known for putting out some of the best moving pictures orientated around fashion this side of the century, and because of that, they’ve been able to work with some of the best in the film industry, from Spike Jonze to Lemonade director Kahlil Joseph. For the respected fashion imprint’s latest effort, they’ve teamed up with Director Akinola Davies and Photographer, Ruth Ossai to put out a film project that delves into the lives of the youth from the Igbo community of Nsukka, Nigeria, and all that they go through, from passages, to rituals, in their road to adulthood.
Titled Gidi gidi bu ugwu eze (which translates to “unity is strength”), the muses featured in the film are all from local school, church and markets of Photographer Ossai’s own village in Nsukka (Ossai coming from an Igbo/Yorkshire mixed heritage), with the theme of the project being “an inclusive pageant created by a community devoted to its own growth,” all the while donning KENZO’s Spring/Summer 2017 colleciton. While the film is yet to be releases, we do have these still from Ossai, courtesy of Dazed Digital that shows us the vibrant content we can expect. The film comes as a part of the brand’s KENZO folio series, which includes both film and photography that will be exhibited at its flagship store come April 27, through to May 10. Find out more here.